Stock Exchanges and Stock Brokers
the world over are focusing on developing the retail market.
The internet provides an ideal opportunity to do so cost effectively.
The Affno Retail Stock Market Booster is a fully web based
product that enables buyers to trade on-line. Stock brokers
who use this product can empower their clients to trade on
their own within limits set by the broker. The clients are
given a variety of tools and features to help decision making
as well as make trading fun. These include the ability to
queue orders, handy portfolio management tools and comprehensive
yet user friendly reports.
Thus brokers can free up the time of their staff to concentrate
of relationship building with the large clients. Effectively
brokers can begin to serve very large numbers of retail clients.
The product has many features purpose designed to this end.
These include enabling off-line trades to facilitate trading
among clients residing in different time zones and multi-lingual
capability to serve a broader range of clients. Mitigating
brokers’ risk when handling large volumes has also been
addressed through features such as proactive and automated
management of buying limits and comprehensive security measures
with on-line monitoring.
The product is built on a FIX Protocol enabling integration
with any international stock exchange and financial institution.
It is platform and database independent.
